Swansea City Centre leaflet to boost independent traders
A leaflet has been put together to boost trade in Swansea city centre's independent quarter
The leaflet names more than 90 independent traders based on Plymouth Street, Nelson Street, Oxford Street, Picton Arcade, Shoppers Walk, Singleton Street and Dilwyn Street.
It's aimed at letting shoppers know all about the unique services available in the independent quarter and will also help traders sign-post their stores to one-another.
Swansea Council is behind the leaflet.
It's been produced off the back of a report that monitored the performance of independent traders in 88 towns and cities across the country. Results from 37 independent retailers in Swansea returned an average score of 92.5 per cent - the third best in the UK.
Daniel Jones, Swansea City Centre Manager, said: "The results of the Skills Smart Retail survey made for very encouraging reading but we're always looking to improve by working in partnership with our independent traders.
"While the bulk of the feedback was terrific, it was suggested that stores could be a bit better in terms of sign-posting their products and services to one-another.
"This is why we've helped by putting a leaflet together that will boost stores and point shoppers in the right direction."
A map of the independent quarter is also included on the leaflet as well as a summary of what the independent quarter has to offer.
Chris Davies, Manager of Themetastic on Singleton Street, said: "The leaflet is a great idea because it raises the profile of the independent traders in the area.
"It comes off the back of the City Centre Loyalty Card scheme that's also been very successful since its launch."
The leaflet's production comes as a major upgrade of the area nears completion.
The multi-million pound makeover covers Singleton Street, Dilwyn Street, Westway, Plymouth Street and part of Lower Oxford Street. It includes new paving, new street furniture and street trees.
The scheme is aimed at generating a more pedestrian-friendly and attractive shopping area with closer links to the rest of the city centre.
Buses have already been removed from the project area to better protect it from damage.
Copies of the independent quarter leaflet are being made available in the area's independent stores and the City Centre Management offices on Plymouth Street.
Shoppers can also go to www.swanseacitycentre.com/independentquarter where copies can be viewed or downloaded.